As the name suggests, you create a generalized response for a certain action. And more likely than not, if the clients are still interested, they would end up getting the product.įinally, another email marketing technique that is based on each customer’s actions are the Autoresponders. Sending out invoices to them over email reminds them at a later time, that hey, you were trying to buy this product. Say you go to a website, you select something and add it in the shopping cart and for some reason, before checking out, you leave the website. Now why are the Transactional emails more effective than Newsletters? The reason is because they are highly related to the user experience. And because this technique is so common, a lot of platforms actually overlook it and miss out on it. The interesting thing about them however is that, their conversion rate is much higher than newsletters i.e. Transactional emails are basically emails such as confirmations, invoices, receipts, password resets, etc.
When I initially learnt about Transactional emails, I was caught by surprise. In these newsletters you could update your clients with your new blog posts or give them access to guides, tips, and articles that relate to your product, etc.Īnother email marketing technique is sending Transactional emails. Similarly, it is also used for sending out newsletters. So what happens is you write a personalized email and send it out to your mail list promoting your product. The most common use of email marketing is for Direct Sales. I personally believe that you cannot really take off in the Internet unless you do email marketing and you do it right.
What Are the Best Email Marketing Practices?Įmail marketing is one of the most simplified and at the same time very effective marketing mechanisms. What Are the Best Email Marketing Software? How to Make Money Online through Email Marketing?
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